Family Donut Store Gets Viral Promotion After Son Posts that Father is Sad About Small Turnout

The most heartwarming case of viral marketing

Edmund

• Published in News
• March 22, 2019

Trends and viral content on the internet has been proven to have real impact on the world outside of the computer and has put many people into the spotlight in ways they may not have reached otherwise.

However, it is rare for this effect been so heartwarming in its impact. The result of one simple tweet posted by the son of the owner of a donut shop regarding the turnout is truly remarkable. It would have been impossible for the son to predict that his tweet would gain the level of attention and have the impact on the world around him that it has had.

The store in question

The donut shop in question is family owned Texas business ‘Billy’s Donuts’ located in Houston. The shops owner was incredibly heartbroken when his store didn’t get any customers upon its opening.

The tweet that jumpstarted it all

His son couldn’t stand to see his father be so sad and see his hard work not get the recognition it (and he) deserves so he took to Twitter. The son tweeted briefly about what had taken place as well as the impact that it has had on his father. Included were some photos of the store, the donuts and the owner looking sad about the turnout.

The viral response

Following this tweet, many people from around the world took notice and came together in support of the store and it’s owner.

So do I!

Great advice.

These tweets are truly the tip of the iceberg that is the reach that this store achieved. Many outlets around the world talked about the store and the tweet that grabbed the attention of so many. This became the best unintentional marketing for this store and proof of the pure goodness that the internet can achieve.

It goes without saying but if you are in the area you should go stop by ‘Billy’s Donuts’ and try their now famous donuts.

Edmund