Hyper-Realistic 3D Cat Billboard In Tokyo Is Taking The World By Storm

It's insanely realistic!

Elana

• Published in Animals
• July 11, 2021

When it comes to the wide-world of advertising, it's becoming increasingly difficult to stand apart from the crowd. In many ways, you simply never know what to expect next, and easily, this billboard in Tokyo falls into one of those mind-blowing situations!

The streets of Tokyo, Japan are busy and the competition for advertisements are no joke. Would be advertisers absolutely want to have their billboards popping on the crowded streets, but with that desire comes over-saturation and as we previously mentioned, standing apart from the crowd becomes quite the uphill battle.

Now, in the Shinjuku district, a hyper-realistic 3D billboard of a cat is so impressive that the entire world is talking about it!

Cross Shinjuku Vision is an advertising space located outside Shinjuku Station in Tokyo, Japan.

Placed squarely next to the Cross Shinjuku building is an absurdly enormous screen that covers an area of 154.7 square meters.

As Twitter users began sharing with the world, that screen displays the most realistic, incredible, moving 3D cat the world has ever seen.

Videos of the 3D cat appear as though the cat is doing normal cat things, napping, yawning, gazing down on the humans in the busy streest of Tokyo.

The technology is incredible, featuring 4K images and speakers with top tier technology, the cat is undeniably realistic and captivating pedestrians like never before.

MicroAd Digital Signage and Yunika Vision developed the cat for and under the supervision of Cross Space, who owns the building. Their goal is to display the "future of possibilities."

Amazingly, the broadcasts that originally aired were just tests and the official launch was scheduled for July 12, 2021.

The screen used is a special 3D one and if you're interested in seeing it live and in person, it can be seen at the east exit square of Shinjuku Station.

There is a curved LED digital signage trend quickly taking over Japan after already being extremely successful in South Korea and China.

The calico cat billboard is on a set schedule, appearing between the hours of 7AM and 1AM, changing frequently throughout the day.

By contrast, the buliding was quite plain before the cat billboard was installed:

Naturally, it should come as no surprise that the cat-obsessed internet is living for this incredibly realistic billboard.

We are living IN the future, now.

It is indeed crazy cool

It's not an exaggeration to say the 3D cat looks realistic! Some people even thought it was an animatronic.

PAWESOME

Cat lover to cat lover, don't you want a cat this big in your life right meow?

On their website, Cross Shinjuku Vision says that around 190,000 people will pass by their billboard, dubbed the Shinjuku Cat, daily. Check it out in glorious action right here, right meow:

Elana