Glitter Freckles Co-Founder In Tears When Taylor Swift Wore The Beauty Patches To A Chiefs Game And Boost Their Sales 2500%

Will Swifties "make the whole place shimmer" during the US leg of The Eras Tour?

Chelsi

• Published in Film & TV
• October 16, 2024

Taylor Swift is on a 2-month break from her historic Eras Tour, but her undeniable impact is never on pause. The pop superstar's look during the Kansas City Chiefs vs New Orleans Saints game went viral and skyrocketed a small business's sales by more than 2000%!

The spotlight was already on Taylor and her boyfriend, Travis Kelce, after she missed two of his games. Rumors about their separation evaporated when the singer attended the October 7th game clad in plaid to cheer on her beau.

Eagle-eyed Swifties quickly noticed that Mother was not sporting her signature makeup. The departure from her iconic matte red lipstick to a vibrant, glossy one was perfectly complemented by the unmissable shimmering freckles smattered across her cheeks.

Fans of the singer wanted to know what Taylor's new look meant. Beyond that, they began sleuthing about the origins of her eye-catching glitter freckles that bejeweled her face.

It didn't take long before the co-founder of the freckles saw the buzz and confirmed Taylor's freckles were from her startup, Fazit. Aliett Butts chronicled in real time the "Taylor Swift Effect" has had on her business and shared it with her followers.

Aliett was emotional in one video when she learned about her company's glitter patches being a prominent part of the superstar's ensemble. But she didn't have much time to process Taylor's shine on her business before orders started pouring in!

Swifties even narrowed it down to what specific faux freckle patch Taylor wore!

They were even renamed "Gold Fortnight Glitter" for some time to pay homage to one of Taylor's songs from The Tortured Poets Department album.

Fazit co-founder, Aliett Butts, was tuned in to the Chiefs vs Saints game and spotted Taylor sporting her beauty patch in real time!

Aliett couldn't quite believe that all her hard work had paid off. She said in one video that she and her business partner, Nina, watched as their friends made money and climbed the corporate ladder while they worked on their business.

She added that while they never doubted their brand would "make it", having Taylor's validation was unreal. She tearfully showed her gratitude and said, "Taylor Swift [out] of any person to be wearing my products at the Chiefs' game right before her tour — like, I couldn't dream of a more amazing day of my career."

Fazit reported an incredible 2500% increase in sales within 13 hours after Taylor wore the beauty patches!

They have fulfilled 40k shipments since the superstar directed her shine on them!

A 64-year-old customer of Fazit even encouraged people her age to "wear the glitter freckles!" because life is too short to make the fun patches exclusive to the younger generation.

Fazit has been featured in countless articles from Glamour, Vogue, Billboard, Variety, and Allure!

They also made national TV debut on CBS News and Inside Edition!

But Aliett revealed that Taylor wearing her brand's glitter faux freckles was not a coincidence. She may have manifested it! She sent Taylor's makeup artist, Lorrie Turk, some patches when they launched in April and hoped to see them on the superstar someday.

The brand's success is bourne from their remote team's hard work. Aliett surprised their social media strategist with tickets to the US leg of The Eras Tour. It's the perfect culmination of their startup's triumph!

Aliett assured their customers she would find a way to reduce international shipping costs and even hinted about meeting with indie and major retailers to increase their reach!

Fazit had a loyal "cult" following even before Taylor wore them who immediately recognized they were the company's product when they saw the singer at the game.

True to their mission, their beauty patches are making everyone, even little girls, "feel seen and empowered."

As Taylor Swift gears up for her sold-out tour, Fazit and its founders are basking in the afterglow of her effect on their small business. They are in the successful era of their startup and only time will tell what they come up with next!

Fazit's meteoric rise is not the first time a brand has experienced the "Taylor Swift Effect." Cassie Ho (Blogilates) and her activewear brand, POPFLEX, received the star's stamp of approval when she wore several pieces for her music video and reel!

Chelsi