Cute Cat Design Helps Makeover Milk Product Boxes Thanks To One Russian Designer

The talented designer who conjured this up is obviously a cat person

Damjan

• Published in Animals
• September 12, 2020

Everybody loves cats, especially graphic designers. That's why this story is all about a clever cat design and the graphic designer behind it.

The milk products coming from Bryansk Dairy Plant’s got a great cat themed redesign that attracts a lot of attention, and all thanks to the talented Russian art director Vera Zvereva. The Милград (Milgrad) product line now has an all-new cat-inspired design, and it looks like the public loves it.

The dairy market holds about 22% of the FMCG food product structure, and every company that wants to do business there is bound to face some fierce competition. That’s why it is essential to stand out on dairy shelves and increase sales and brand recognition.

And in this search for originality, the new cat-design was born. It shouldn't come as too big of a surprise that a clever cat themed design has gained so much popularity! This cute cat certainly does it's duty standing out.

The new cat container design:

The main feature of these designs is a lovely blue cat that seems to be taking a stroll through the package, forming various images as users turn the milk cartons. “He looks at the consumer with interest, plays with a string, looks out or freezes in anticipation.

The illustration moves from one side of the package to the other, creating additional shelf display options,” the marketing agency Display, says on their official web page.

The interesting new design offers various shelf display possibilities

And it's pretty easy to see familiar cat personality traits, cat characteristics, and cat behavior in the clever design.

“Although the concept was inspired by Brunhilde, the cat of our art director and author of the concept, Vera Zvereva, each owner can recognize the habits of his pet in the illustrations,” the marketing agency explained.

There’s a blue cat on each side of the milk carton:

Originally, the agency proposed three different design options

The first proposed design was “updated, but consistent with the previous design,” the second was more “technological, showing the rhythm of a big city,” and the final one—”very cute, establishing an emotional connection with the target audience.”

Depot also recreated the previous Milgrad logo

The new logo has the same blue color as the previous but is more minimalistic and modern. The main feature is the letter “M” that also incorporates the contours of a cat.

Here’s what people think about this charming redesign:

Damjan