Creating a logo for proper and impactful branding is arguably one of the most important parts of establishing a successful business. Some logos may look simple but designing them is not as easy as you might think.
If there's a notable person who knew how to properly brand his products, it's Steve Jobs of Apple. While Steve Wozniak is the genius behind the technology, Jobs is the mammoth that made sure their products were sold.
The tech giant is one of the most profitable and recognizable brands all over the world. In fact, it ranked as the 3rd Fortune 500 company during the previous year.
But Apples' success did not happen overnight and as great as its tech is, its branding has a lot to do with its astronomic reputation. Ever since its inception, Apple has always marketed itself as a forward-thinking company.
That philosophy is evident in their marketing campaigns as well as their products. Whether you're an Apple fan or an Android loyalist, you can't deny that there's a certain feeling that comes along when opening an Apple product.
It all starts with its sleek packaging and, of course, the iconic Apple logo. Aside from Isaac Newton, no one has made the humble apple more symbolic than Apple Inc.
Not every brand, however, is as successful as Apple, Amazon, Google, or Uber in cementing their companies into the public's mind with the simple use of a logo. The less-than-promising logos made rounds on social media and the netizens wasted no time pointing out their obvious fails.
1. It didn't even register that this was supposed to be a pagoda in front of a rising sun
There's a reason why companies pay millions and spend months trying to develop their logo and company branding. If you fail, the public will make sure you know just how badly you messed up.
You can always redeem yourself once you acknowledge the mistake but the internet remembers everything. Ask your interns to take a look at the design before approving them, if they giggle then you probably made a mistake.