Dogs Change Human Lives And This Ad Campaign Proves It

And all dog owners totally agree.

Damjan
Dogs Change Human Lives And This Ad Campaign Proves It

There are more gratifying experiences than owning a dog, but not many. If you ask dog owners, they can’t really remember what their life was like before they got a dog.

Dogs are not just there to keep us company, but to cheer us up, help us, be our companions in good and bad. And you'd be hard pressed to find a dog lover who didn't agree.

These days, with lockdowns, social distancing, and quarantines, our dogs are more important than ever. Honestly, dogs are joyful and don’t complain so dogs are basically the best quarantine buddies ever.

The Pedigree company has an ad campaign that encourages people to get dogs by highlighting positive sides of living with them. And there are plenty of positive sides to living with dogs, that’s for sure.

"When your kids leave home, replace them"

Will Bailey
Will Bailey
Will Bailey
Will Bailey
Will Bailey
Will Bailey

The idea that dogs help fight solitude isn’t just a theory or a sale slogan. Some researchers have discovered links between having a pet and feeling more cheerful and less sad or nervous.

HelpGuide says that playing with pets soothes and implies that pet owners visit physicians less frequently. An additional benefit is that owning a dog helps you move and workout more. Of course, you won’t get fitter if you give your dog snacks, and you both doze on your sofa all day long.

"A dog makes your life happier. Adopt"

Sao Paulo
Sao Paulo
Sao Paulo
Sao Paulo
Sao Paulo
Sao Paulo

Owning pets could make you more social: you can encounter other pet owners in parks, pet stores, etc. Obviously, you start chatting. About their dog, and your dog …. and that’s how it starts

"A dog changes the way you think about someone"

Rafael Pinho
Rafael Pinho Rafael Pinho Rafael Pinho Rafael Pinho Rafael Pinho

Additionally, taking care of pets establishes some kind of structure and routine in your life since you have to feed them at roughly the same time each day. And take them for a walk, or play, or just snuggle.

However, some scientists think that it’s not yet feasible to establish a parallel between pet ownership and better mental health: the benefits are noticeable, but they’re not as big as we’d like to believe.

"Company for the rest of the year. Adopt"

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Most of the elderly have company around on important dates, like their birthdays or Christmas. They could change that by adopting, and they could have friends around all the rest of the year.

"Get adopted"

www.bbdo.com www.bbdo.com www.bbdo.com

"No one misses you as much as your dog"

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Take a look at one of Pedigree’s ad videos:

Damjan