These Cute Disney-Themed Posters of Ooshie Toys Were Made To Send A Strong Message To Supermarkets With Wasteful Promos
There are Funko Pop collectibles, then there are Ooshies. This just shows how people, both young and not-so-young, love collecting.
The problem with Ooshies is that these miniature plastic figures are likely to end up as yet another non-biodegradable addition to landfills. And if you really care about the environment, you'd be as concerned as Alex Wadelton and Tom Whitty.
These guys, and some of their fellow professional creatives, didn't like that Woolworth's, an Australian chain of supermarkets, launched a promo involving these toys. Ooshies of Disney characters would be given away for free for every total purchase reaching a certain amount.
"These little toys are terrible for the environment," Wadelton said in a piece he wrote. "And will probably end up in landfills, in oceans, and in rubbish tips for centuries to come."
In response to the Woolworths promotion, Wadelton formed an "environmental activist group" with fellow concerned creative. It's called Future Landfill.
He and his fellow "cultural agitators" went on to create images that they would use in their anti-Ooshie campaign. And ain't their creations compelling.
They took photographs of some of the Disney Ooshies and photoshopped them in familiar scenes from their respective movies. Then they reworked the titles to reflect the environmentally-themed message the group wanted to convey.
"Toy Story became Destroy Story," Wadelton explained. "Finding Nemo became Choking Nemo."
"Lady and the Tramp became Landfill and the Trash," he went on. "And Frozen became F***ed."
The said images helped give the group the awareness and response they wanted. Wadelton said that they started a petition to help lobby their eco objectives and make Australian supermarkets stop creating irresponsible promotions and engage in recycling for the length of time it takes for the plastic toys to break down (which takes ages).
"Already, almost 15,000 Aussies have signed it," he revealed. Wadelton clarified, though, that they're not pushing for people to ditch Woolworth's and Coles, "but we recommend they refuse the ‘free’ Ooshies at the checkout."
Try telling the kids that, though. But, judging by the response to their petition, there is good reason to look forward to a successful end to the group's campaign.
Here are the graphics made by Future Landfill.
Ooshies probably take light years to degrade so they'll likely stay in landfills "to infinity and beyond."
Future LandfillCan't find Nemo anymore? He's probably choked already.
Future LandfillLandfill's eternal love affair with trash is one smelly union that doesn't do the environment any favors.
Future LandfillMelting ice has become a yearly thing and is happening at an alarming rate, with the ocean rising and getting more and more microplastics from landfill runoffs.
Future LandfillThis plastic lion will rule (and outlive) everything the light touches at his landfill.
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Everyone can probably learn a thing or two from Mufasa.
Mufasa: Look, Simba, everything the light touches is our kingdom.Simba: Wow… Mufasa: A king’s time as ruler rises and falls like the sun. One day, Simba, the sun will set on my time here and rise with you as the new king.Simba: And this’ll all be mine?Mufasa: Everything.Simba: Everything the light touches… What about that shadowy place?Mufasa: That’s beyond our borders. It would be best if you never went there, Simba.Simba: But I thought a king could do whatever he wants?Mufasa: Well, there’s more to being king than getting your way all the time.Simba: There’s more?Mufasa: (chuckling) Simba… (Mufasa and Simba walk through plains)Mufasa: Everything you see exists together in a delicate balance. As king, you need to understand that balance and respect all the creatures, from the crawling ant to the leaping antelope.
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Mufasa showing Simba the lay of the other side of the land(fill).
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Facing the grim reality...
If you, like us, think it’s time for supermarkets to stop running reckless promotions that encourage the mass production of tiny plastic toys with a short term mindset, then go to www.futurelandfill.org in our profile description, where you can easily share the images on your socials with the hashtag #futurelandfill and sign the petition calling on Australia’s supermarkets to stop this madness.
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You can run, but you can't hide the fact that plastic is filling up landfills.
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Are you getting one of these?
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Plastic in landfills either spill over to waterways and later entering the ocean or spend hundreds of years breaking down and filling up landfills. When it takes that long for a lot of trash to break down, it's just a matter of time until landfills become unbearably full or spread over larger spaces.
Ooshies may be tiny things, but they add up, along with a lot other types of plastics. Will you help Future Landfill spread the word and share this article?
