Parents Left Stunned As Wicked Movie Toy Boxes Unveil Shocking X-Rated Slip-Up

When family-friendly fun takes a not-so-family-friendly turn.

Jesse

• Published in News
• December 1, 2024

There’s nothing quite like the excitement of getting your hands on merchandise tied to a beloved franchise. For fans of the highly anticipated Wicked movie, this thrill recently turned into an unforgettable—and slightly mortifying—experience. 

When you think of movie tie-ins, you imagine collectible toys, vibrant branding, and that familiar joy of connecting with your favorite characters. But what happens when the magic of marketing takes a detour into something a little… less family-friendly?

Merchandise mishaps aren’t unheard of. From typo-ridden T-shirts to awkwardly posed action figures, mistakes happen. Yet, few blunders leave parents scrambling quite like an accidental X-rated surprise. In the case of the Wicked movie dolls by Mattel, it wasn’t the dolls themselves that caused a stir—it was what appeared on the back of the toy boxes.

This particular mistake doesn’t just add a humorous layer to the ongoing buzz around Wicked, which already has fans divided over casting controversies and star-studded drama. It also opens up a fascinating conversation about how even the most magical of brands can trip up in unexpected ways.

What could possibly go wrong with a simple web address on a kid’s toy box? Spoiler alert: A lot.

Scroll down for more details on this intriguing incident. We’re sure Mattel won’t forget this in a hurry.

A massive blunder that won’t be forgotten anytime soon

Fans eagerly unboxing their Wicked dolls were in for a shock when they noticed a web address printed on the back of the box: ”www.wicked.com”

At first glance, it seemed logical to assume this URL would lead to the official movie site. Unfortunately, a single missing word—“movie”—turned this innocent packaging detail into a parental nightmare. Instead of leading to promotional content, the URL directed users to an adu*t website.

Social media erupted as shocked parents and amused fans shared their findings. “The official Mattel Wicked dolls link to a [p*rn] site on the box,” wrote one user, complete with a mix of horror and humor. “Went to Target and Walmart today, and yeah, the Wicked dolls have the [p*rn] website listed #WickedMovie (yes, I bought 2 of them LOL),” they continued.

An interesting development

Others chimed in, pointing out that the dolls had disappeared from Target’s website, speculating that a recall might already be in progress.

Still, not everyone viewed the situation as a disaster. Savvy collectors were quick to recognize the potential value of the flawed merchandise. “If you’re a collector/hoarder, BUY Wicked dolls NOW while they still have the website error… and enjoy your riches from the value of it later in life,” one fan advised.

Mattel quickly released an apology for the oversight, “Mattel was made aware of a misprint on the packaging of the Mattel Wicked collection dolls, primarily sold in the US, which intended to direct consumers to the official WickedMovie.com landing page. We deeply regret this unfortunate error and are taking immediate action to remedy this."

For fans of Wicked, it’s an unexpected twist in the journey toward the movie’s release. Whether you find it hilarious, horrifying, or a bit of both, one thing’s for sure: these dolls have become a collector's item for all the wrong reasons.

Moral of the story? Always double-check your URLs, especially when they’re printed on children’s toys!

Jesse